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My practice-led research aims to define what it means to call a person or thing ‘cool’. Methodologically, my fine art practice is bricolage: disassembling, repurposing, and modifying objects or ideas to generate new wholes and understanding. As a bricoleur, I thus set out to break down the value judgement of cool into constituent parts, to enable a more nuanced definition to emerge. 

Featured Media

Tourist
Tourist, Sarah Fortais
1 2 3 (Unfinished)
1 2 3 (Unfinished), Sarah Fortais, 2015, mixed media, dimensions variable
Performance titled R.U.S.S.E.L.L. as part of spacesuits for animals
Performance titled R.U.S.S.E.L.L. as part of spacesuits for animals, Sarah Fortais

By surveying current research on cool in fields such as marketing, jazz, and neuroscience, and by creating two artworks, I identified 14 sensibilities (i.e. processes sensed and engaged with) that culminate in judging something to be cool. My artworks, 1 2 3 (Unfinished) (2014-2016) and Lunar Salon (2015), highlighted that the sensibilities of originality and spontaneity are related to creativity, and so I proceeded to investigate how cool might be valuable to a creative practice.

My final artwork, spacesuits for animals (2016-ongoing) concluded that all 14 sensibilities of cool could become incorporated into, and could enhance my bricolage methodology. In this report I articulate what these sensibilities emotionally and materially felt like as they fused with my practical methods. This articulation was key to understanding that cool as a value judgement is comprised of a flexible network of both experienced and observed sensibilities. The specific network that I produced was subjective, but its constituent sensibilities are a synthesis of discourse on cool and my personal experience, and are original contributions to knowledge.

Cool is made of pre-existing physical/conceptual material, but it contributes unique value to the world in the same way that a bricolage sculpture creates unique value: not from what it is but rather, from how it is made. Calling something cool is the result of a creative methodology which builds connections between bodily interactions, personal experiences, concepts, and personal values, and as such, can help to articulate and even formulate one’s identity.

Website: www.sarahfortais.com